Allergan has kicked off its 2011 Latisse® Wishes Challenge with new celebrity spokesperson Christina Hendricks, an actress on the TV show Mad Men. The challenge: to raise $500,000 for the Make-A-Wish Foundation, which is dedicated to granting the wishes of children with life-threatening medical conditions.
Anyone can participate by donating a minimum of $20 at the campaign’s website. Not only will Latisse® double all donations up to $250,000 until November 30, 2011, but if you’re one of the first 10,000 participants, you’ll get a certificate for a Latisse® free trial, which you can take to your cosmetic surgeon who will determine if Latisse® is right for you.
You can get further Latisse® discounts — a $20 rebate off your next purchase of the eyelash enhancer — if you invite two friends to join you in the campaign.
Hendricks Shares Her Latisse®® Experience
Hendricks, who will be sharing her experience with using Latisse® on her lashes throughout the campaign, said that she always felt her lashes were short and thin.
“When Latisse® became available, I was curious to learn more,” she said. “My doctor talked with me about lashes, and I was surprised to learn that some women may notice their lashes thinning over time. Women who notice these changes in their lashes now have the option to talk to their doctor about Latisse® and see if it’s right for them.”
When Latisse® is applied daily, your eyelashes will grow longer, fuller and darker. The effects will last as long as the product is used.